Increase your understanding of the future marketing needs of global companies in an international setting. This is a programme that will help you understand and meet the challenges many companies face due to increasing globalization and a changing competitive climate. It will shed light on contemporary marketing issues and the nature of the global economy.
Contemporary challenges in marketing are for example digitalization, globalization and a rapidly changing society. This programme, with its international setting and focus on renewal, is a great choice for those wanting to better understand and meet the international marketing needs of current and future organizations. The programme emphasizes practice through course activities with corporate interaction combined with theoretical depth.
During the year you will study topics ranging from the behaviour of consumers to the nature of the global economy. For example, you will be engaged in discussions about how consumers relate to and affect each other, how digital media influence planned communications, and how export is managed.
Courses focus on consumer behavior, market research, marketing communications, international marketing and export, and globalization of economic activity. The course contents mirror contemporary research and the situation companies experience right now.
All courses in the programme are given in English. The programme is open to students from around the world, and courses have a diverse international participation of students. This international atmosphere contributes to a broad perspective of the issues discussed in class.
The programme prepares you for an executive career in marketing taking on positions such as marketing manager, export manager/consultant, or international account manager.
The programme also prepares students for doctoral research education.